A food industry engineer with a master’s degree from Essec, Clément Dargent heads up PRS IN VIVO France after nearly 15 years at Ipsos France and New York, and 3 years as head of research at music streaming application Deezer. He is also in charge of a course at Sciences Po Paris on how manufacturers use consumer opinion measurement to develop their strategy. PRS IN VIVO has been studying consumer and shopper behavior for over 50 years, with a single objective: to optimize consumer product launches and relaunches.