Point-of-sale (POS) advertising materials are essential to sales operations, but their ecological impact is not negligible: 100,000 tonnes of waste per year in France, 30% of which comes from overproduction (source: SHOP! France). To take concrete action, JDE Peet’s is committed to a responsible approach by applying the 3R principle: Reduce, Reuse, Recycle. Iconogreen supports this initiative by collecting and recycling unused POP displays in storage boxes via its network of Social and Solidarity Economy (SSE) partners. Each operation is tracked with full traceability and a measurable environmental and social balance. Together, we support the development of a local, solidarity-based circular economy.
