The Confédération des Buralistes is the only professional organization representing 23,000 tobacconists. It supports a network of retailers welcoming 10 million customers every day, throughout France. To meet the needs of their customers, each of these outlets must diversify and become more professional, in order to become true local retailers. But to effectively bring together a wide range of offers (as varied as tobacco, vape, games, press, snacking, gifts, groceries, confectionery, a drinks shop, a snack bar, a parcel relay, a bread depot…), transform the consumer experience and increase average baskets, it is necessary to work on merchandising with professionalism. The ambitious action plan led by the Confédération, with the support of Agence Cross, alternates education, information, customized advice and partnerships with brands, so that every tobacconist can personalize his or her business and make it as efficient as possible. Feedback.