Today’s consumers are saturated with advertising messages, and are increasingly developing a form of resistance to traditional channels (especially television). Advertisers, for their part, are faced with rising digital advertising costs, a market of over-solicitation where return on investment is becoming less obvious, and where it’s complicated to forge a long-term emotional relationship between brand and consumer. Faced with this overabundance, it’s becoming crucial to integrate tangible objects into communication strategies. Useful, sustainable and effective, promotional gifts and garment can transform your marketing campaigns. Drawing on exclusive research results and a market study unprecedented in its scope and subject matter, marketing specialist Florian Escoubes (PhD in management science, lecturer at ICD Business School and Université Toulouse 1 Capitole) will reveal during this keynote how to maximize the effectiveness of your marketing investments with promotional gifts and garment.