We live in a time of great contradiction. We demand traceability, low-impact marketing products (point-of-sale advertising, printed matter, media objects, packaging), less transport… But the extra cost of local production is sometimes used as an argument to justify production in low-cost countries. However, sourcing from the other side of the world means buying standardized products in large quantities, if only to amortize approach costs, which are rising sharply due to soaring energy prices. Moreover, such a strategy implies the need to finance inventories, which are becoming increasingly expensive as a result of bank rate inflation. Today, the volatility of supply chains, rising freight costs, customs duties, geopolitical instability and, on the other hand, advances in automation technologies, make relocation practical, profitable and safer. And the benefits of personalization are now being fully realized, particularly at a time when data management and confidentiality are taking on a highly strategic dimension. The ideal of regained industrial sovereignty is now possible. Of course, “made in France” won’t replace “made further afield”, but the evolution in awareness is moving the cursor and contributing to the creation of a more qualitative market, and a creator of skilled jobs.