During this keynote, Leo van de Polder, Global Development Director of SHOP!, the global retail association, will present his analysis of the physical retail market, from the point of view of retailers but also point-of-sale strategies. He will show the mechanisms used in and around stores to enhance the shopping experience and convert shoppers into buyers! Leo van de Polder will also present the missions and activities of the SHOP! global network, before introducing the ceremony to announce the nominees for the SHOP! Awards Paris, which will take place immediately afterwards.
