Head of RATP brand communications and cultural activations, Pierre Audiger designs and deploys the BtoC brand strategy for passengers. He coordinates artistic projects on the network, cultural partnerships and emblematic events such as the Grand Prix Poésie RATP, as well as the Musiciens du Métro program.

Trained as an engineer and a graduate of HEC, Jean-François Brunet has spent his entire career in the retail sector (Carrefour group, Kiabi, CFAO retail) as CFO. He has worked both in France and abroad (Asia and Africa). He has been General Delegate of the Conseil du Commerce de France (CDCF) since July 2023.

A designer, Jean-Gabriel Causse approaches color by taking into account the influence it can have on our perceptions and behaviors. A member of the Comité français de la Couleur, he is the author of “L'étonnant pouvoir des couleurs”, a best-seller translated into over 15 languages, which popularizes scientific studies on the influence of colors in all fields: marketing, psychology, learning, productivity, sexuality...

Frédéric Corbo is co-founder and CEO of SmilePack, the first French web-to-pack platform. A pioneer in the digital production of packaging and point-of-sale advertising, he focuses on internalization of the entire manufacturing chain, local production, innovation and ultra-satisfaction. With solid international experience in management and business development, Frédéric held strategic positions in Europe before embarking on his entrepreneurial career.

With 25 years' experience in the automotive industry, Thierry Cornet currently works in the Design department of the Renault group, where he specializes in mastering perceived quality through color, materials and finishes. He has developed expertise in various materials such as plastics, paints, leathers, textiles, wood and chrome, and has mastered the processes that influence the subjective quality of products. He applies his skills to the creation of colorful, harmonious products, on a continuous, qualitative basis. His experience contributes to the development of future methods and technologies, such as eco-design and digital tools, promoting sustainable development. Thierry Cornet currently manages and coordinates CMF Design projects for Renault group brands. He also founded Perceptions, a company that helps companies manage the perceived quality of their products and improve industrial efficiency and productivity.

A food industry engineer with a master's degree from Essec, Clément Dargent heads up PRS IN VIVO France after nearly 15 years at Ipsos France and New York, and 3 years as head of research at music streaming application Deezer. He is also in charge of a course at Sciences Po Paris on how manufacturers use consumer opinion measurement to develop their strategy. PRS IN VIVO has been studying consumer and shopper behavior for over 50 years, with a single objective: to optimize consumer product launches and relaunches.

Philippe de Mareilhac is President of MV Design, an architecture and design agency specializing in places, brands and experiences. The agency has been B Corp certified for four years. After studying at Sciences Po Paris and Dauphine, he began his career with Carrefour. He then spent 5 years in strategy consulting at Kearney, before becoming Marketing and Communications Director at Christofle. In 2007, he took over the management of MV Design alongside his father Alain, the agency's founder. In 2009, the agency was sold to Groupe Team Créatif, where Philippe became Managing Director in 2016. In 2020, he left Groupe Team Créatif to buy MV Design with two partners. Today, the agency specializes in Retail Design & Hospitality. With a threefold ambition: to create places that create bonds by asserting itself as a relationship designer, to improve the customer and user experience, and to promote the sustainability of projects. The agency works in particular for major retailers (Picard, Kiabi, Leclerc and La Mie Câline) and shopping centers (Carmila, Altarea and Apsys). MV Design has also developed expertise on campuses, with projects for Les Fontaines, the Capgemini campus, EM Lyon and Omnes Education.

Twelve years ago, my textile adventure began in Asia. At the time, I was importing bags and packaging, until one day in 2017, a question struck me: “Why not make everything in France?” Thus was born Bonjour François, a brand dedicated exclusively to retailers. Today, our parent company GSP Textile has a factory in Bourgogne Franche-Comté and employs 30 people, from both the social integration and mainstream sectors. Together, we stand up for Made in France, short supply chains and traceability. Relocating is possible and has a promising future!

Franck Dietmann is the founder of Materiaux.archi, an innovative online material library dedicated to architects and specifiers. Guided by his vision, Materiaux.archi has become a benchmark in France, Belgium and Luxembourg, with digital solutions such as the Matériauthèque PRO, the Connected Showroom and the Matériauthèque Campus. Passionate about innovation and sustainable development, he helps architects discover and select high-performance, environmentally-friendly materials.

Cédric is President of Diamart Group, a federation of companies dedicated to transforming retail and brands. For the past 30 years, he has been working with retailers and brands to invent tomorrow's retail and optimize today's performance. He is the author of several best-selling books, and a member of the Ebeltoft Group Board, the Commission des Comptes Commerciaux de la Nation, etc.

Founder and director of the Florilèges agency for more than 25 years, Ludovic Eliot has been involved in environmental and sustainable communications since the early 2000s. After several awards and numerous encounters with enthusiasts committed to the fight against climate change, he joined the communications department of Syctom, Europe's leading waste management syndicate, to develop eco-design graphics for all its communications. Today, he shares his expertise with professionals and teaches this new subject at various schools in Paris. As a graphic designer, he also participates in an artistic approach based on new narratives, to convey the idea that art and graphic design have an essential place in the face of the societal and environmental challenges that await us.

A native of Auvergne and part-time Parisian with a passion for communications, marketing and business, Charles-Edouard Henry has been Sales and Marketing Director at Siman Marketing Direct for almost 10 years, where he puts his strategic vision into practice. He is the privileged contact for Siman's multi-sector key account customers, for whom he creates ultra-personalized direct marketing campaigns, Web-to-print marketing portals and cross-media scenarios. One phrase sums up his vision of marketing: “Communicate less, but better!”

After being responsible for prescription and materials in the architectural agency of J.M. Wilmotte, Quentin Hirsinger created the company matériO in 2000 and has since worked to constantly enrich this cabinet of curiosities on materials by conducting active global monitoring, while preserving the total independence of the department. Quentin is often asked to talk about materials, the process of inspiration and innovation, sustainable development, cross-fertilization, etc. during conferences and workshops.

Corporate Business Development Director at Nestlé France since 2021, Aurélie has solid expertise in sales strategy and category development in the food industry. These skills are reinforced by her previous experience as Head of Category and Revenue Growth Management at Kellogg Company and Brand Marketing Manager at Wrigley & Mars Petcare.

Célia Jacquin has been Key Account Manager at STI Group for over 6 years, and trained as a packaging engineer. She has applied her technical expertise in the field of POP to provide inno-vative solutions in terms of design, materials, functionalities, etc., while reducing the environmen-tal impact of many POP displays in the retail sector. A pioneering and necessary vision for to-day's POS and packaging challenges!

With over 20 years' experience in the retail world, Claire Koralewski began her career with Décathlon, then held key positions in several marketing agencies, including CEO of Fullsix Retail. In 2016, she took over as Executive Director of Marketing, Digital & Data at Auchan Retail, joining the Comex. She then joined Microsoft, as Global Business Manager, to develop opportunities for retail companies. Claire joins Mediaperformances in 2021, where she becomes Deputy General Manager, to steer the digital acceleration of the company and its subsidiaries. To continue the transformation of this French group, leader in shopper activation, she is appointed Managing Director on January 1, 2024.

Fabrice Laborde is co-chairman of the Galis group, founded in 1994. In the space of three decades, the company has become the market leader, with sales expected to exceed €40 million by 2024. An expert in stand design and trade show events, the group was one of the first players in this sector to make a concrete commitment to CSR issues back in 2012, by transforming its organization, investing in tools to measure carbon impact and training all its staff in this vital issue. Fabrice Laborde points out that this is also an essential adaptability objective for the entire industry. Fabrice Laborde is also Vice-Chairman of UNIMEV and co-founder of LEADS, a trade association which today brings together over 50 stand design agencies representing more than half of the trade's turnover. Over the years, Fabrice Laborde has become one of the industry's leading media personalities. His career as an entrepreneur, his personality, his extensive knowledge of the trade and its economy, and his commitment to the decarbonization of custom-built stands give him great authority.

Rémi Laffaille has over 10 years' experience in the pharmaceutical industry, particularly in parapharmacy, during which time he has held various marketing and sales positions, mainly in trade marketing. At Laboratoires Mayoly Spindler, his mission is to match brand activation strategy to the shopper journey, by multiplying points of contact and explaining the benefits of different products for each consumer need, to ultimately facilitate the purchase decision at the point of sale. A process in which merchandising is key.

After graduating in interior design in London (Chelsea College of Art & Design and Kingston University), followed by experience in Paris at Jean Nouvel Design and Western Design, Margaux Lhermitte moved to Shanghai in 2005 to open and run Naço Architectures. In 2015, she opened her own design agency, NE-ON, a transcultural agency at the heart of Asian innovation and serving Chinese and European brands. In 2019, she joins CBA Paris as head of Retail Experience & Architecture expertise. 20 years of experience at the service of brands, to imagine, design and build places that respond to the uses of tomorrow.

Sophie Melon has over 15 years' experience in the retail sector, where she has worked for a number of banners in a variety of fields. Since 2020, she has been Construction Manager for the Rituals cosmetics brand. A job in which human relations and technical skills are central, she defines as the conductor who tunes all the instruments up to the symphony of the store opening.

From visual merchandiser in the field to head of upstream/downstream merchandising for an international group, Émilie has over 15 years' retail experience. With her dual expertise in design and marketing, she has supported a number of leading brands in the home, fashion and beauty sectors in their concept and merchandising transformation projects. Now a consultant and founder of Another Retail, Émilie helps brands design unforgettable, high-performance points of sale, thanks to her empathetic, shopper-oriented approach.

Global Account Executive at Retail VR for the past three years, Josselin is an expert in Category Management and 3D innovations. With 10 years' experience at Coca-Cola and Fleury Michon, he helps brands and retailers acquire the tools they need to optimize their in-store strategy using immersive technologies. Passionate about the future of retail, he explores new approaches that are transforming the shopper experience and decision-making.

Jean-Gaël Montarnal is Managing Director of Sobery and key account manager.

Valérie Piotte has over 25 years' experience in communications agencies and joined the Altavia Group in 2015. She has developed dual expertise in retail and new technologies through her General Management roles at HighCo 3.0, HighCo Shopper, Publicis Shopper and Altavia.Cosmic. For the past 2 years, she has been leading the Altavia Group's AI strategy, both internally and in the development of new offerings serving retail performance.

An expert in the wood sector, Santiago Querol Puig has developed several patents and managed international projects in Spain, Chile and Morocco. CEO of Wood For Good Display, he promotes innovation and sustainability with Vissually. A specialist in eco-design and architect of sustainable retail, Santiago Querol Puig was awarded the Globalis Innovation Prize and the Vila-real Impulso Prize in 2016.

An expert in the wood sector, Santiago Querol Puig has developed several patents and managed international projects in Spain, Chile and Morocco. CEO of Wood For Good Display, he promotes innovation and sustainability with Vissually. A specialist in eco-design and architect of sustainable retail, Santiago Querol Puig was awarded the Globalis Innovation Prize and the Vila-real Impulso Prize in 2016.

Alexandre Rakoto is a serial entrepreneur with a passion for marketing, innovation and new technologies. Founder of Fosfor, he develops immersive and disruptive solutions that transform the customer experience. His career has been marked by a constant quest for innovation, combining strategy, creativity and technology. Curious and visionary, he anticipates tomorrow's trends to shape unique and impactful experiences.

Nicolas Rebet is the founder and CEO of Retailoscope, a consultancy specializing in luxury, beauty, fashion and lifestyle retail. Initially launched in 2019 as a platform on Instagram and LinkedIn, Retailoscope became a full-fledged consultancy in 2020, dedicated to helping luxury Houses redefine the in-store customer experience, leveraging omnichannel strategies, innovation and bespoke B2B events, such as Retail Tours and Learning Expeditions. Born into a four-generation retail family, Nicolas continues this heritage while exploring new horizons in retail. His passion was honed at the prestigious Printemps Haussmann, before he became Sales Manager Europe for a major jewelry group. He then moved into consulting, developing his strategic and methodological expertise with two renowned firms.
Retailoscope was born from the fusion of his passion for physical retail, his in-depth knowledge of the luxury, beauty and fashion sectors, and his sharp sense of trends and strategic analysis. Nicolas regularly analyzes retail spaces around the world to stay at the forefront of innovation and provide his clients with cutting-edge recommendations. His approach is both strategic and operational, guaranteeing realistic solutions that accelerate time-to-market while boosting customer satisfaction and the commitment of in-store teams. A regular contributor to the Journal du Luxe, Nicolas is a frequent speaker at conferences and masterclasses, deciphering the trends and issues shaping the future of luxury retail.

Almost 30 years in the service of smart printing.

Claudia Rivinius is Marketing Director at STI Group and an expert in du-rable packaging and POS. An active member of a circular innovation project, she co-developed the Sustainability Scorecard, a tool for assessing and optimizing the sustainability of packaging and POP. She or-ganizes workshops on sustainability, shopper activation and retail trends, collaborates with GS1 Germany and supports start-ups. With 30 years' experience, it stimulates shopper engagement while promoting sustainable growth for brands.

Throughout her career, Audrey Rivière has developed a dual expertise in export and category management. She spent several years in the food industry before moving into the garden sector four years ago. Passionate about merchandising and its strategic role at the point of sale, Audrey Rivière enjoys discussing the challenges and developments of this key function.

Project Director at Affective for the past seven years, Ayach Saibi helps advertisers create links with their target audiences through collections of sustainable and desirable objects, a way for the agency's clients to shine in terms of image in a different way. A specialist in lifestyle projects, he is piloting the RATP LA LIGNE project, launched in 2019 to mark the 70th anniversary of the RATP.

With a PhD in retail design, Elisa Servais spent eleven years practicing this discipline in three cities known for their attractiveness in this field (Brussels, Shanghai and London), followed by six years of academic research and teaching at the University of Hasselt (Belgium). This combination of practical work and academic research has given him a unique vision of the field. His current aim is to promote a more strategy-driven, holistic (omnichannel), interdisciplinary and inclusive approach to retail design. Elisa is one of Rethink Retail's Top Retail Experts 2025.

Cécile Soulier is an interior designer specializing in retail. With over 25 years' experience in supporting brands, her expertise spans interior architecture, global design, art direction and project management. Founder of Studio Bosoulier, she pushes the boundaries of retail design by integrating strategy, social intelligence and omnichannelity. Thanks to her 360° vision, she designs high-performance locations that reconcile customer experience, brand identity and business objectives.

Pauline Teyssedre is a leading figure in the field of sustainable events and corporate social responsibility (CSR). She is Director of Strategy and Sustainable Development at the Galis Group, a French company specializing in stand design and event organization. In this role, she has helped promote CSR values within the industry for over a decade. Pauline Teyssedre also holds several key positions within various organizations. She is president of the CSR committee of UNIMEV (Union Française des Métiers de l'Événement) and head of the French delegation for the revision of the ISO 20121 standard for sustainable events at AFNOR (Association Française de Normalisation). In addition, she leads the “smart production and waste management” working group for the International Federation of Exhibition and Event Services (IFES) as part of their Net Zero Carbon Event 2050 commitment. Her work involves overseeing strategic initiatives and sustainable practices within the exhibition and event industry, focusing on minimizing environmental impact and promoting sustainable development practices.

Julie Tranquille, Communications Manager at SARPI VEOLIA, is responsible for producing communications materials and events for the French group. On behalf of the company, she is responsible for the environmental issues addressed in these areas.

Leo van de Polder has over 40 years Retail Marketing, Communication and Design experience on an international level. Leo have worked for many retailers (department stores, chain stores, specialty store and family-owned stores), international brands (CPG) and creative agencies in the sectors food and nonfood retail but always, within the disciplines branding, marketing, communication and design. Since 2011, Leo van de Polder is Global Development director for Shop!, a member based not for profit trade association focusing on enhancing retail environments and experience with the head office in the USA. Shop! is a global organization with 14 offices, from all continents and active in 25 countries and represents over a 1000 member companies worldwide. Leo's starring role in Shop! is connecting, building relationships, delivering expertise to people, companies and the Shop! POPAI countries worldwide, to be successful in In-store retail.