WHY VISIT? 

Formerly and historically known as Salon MPV, SHOP! Le Salon brings together the entire point-of-sale marketing industry every 2 years to showcase retail trends in POP displays, layout, digital, brand activation, and design. 

SHOP ! Le Salon values the entire Point of Sale Marketing community: advertisers, manufacturers, fitters, agencies, retail tech players, professional associations, etc. 

Shop Awards

The RETAIL Meeting in FRANCE

A rich and unique program

2 exceptional competitions

130 exhibitors

les solutions marketing pour l'efficacité du point de vente

An exclusive content program

INTERVENTIONS BY KEY INDUSTRY PLAYERS 

The major transformation axes of Retail deciphered and commented on by experts from various backgrounds:

Major consumer trends in France and internationally, inspiring brand experiences, sustainable development, new customer journeys, omnichannel, etc.

SHOP! AWARDS PARIS COMPETITION

Recognized worldwide as the largest showcase of point of sale marketing achievements, the SHOP! Awards Paris Competition rewards excellence in Point of Sale Marketing in France and internationally across forty categories each year.

Click here to learn more about the SHOP! Awards Paris competition

POS ADVERTISING STUDENTS COMPETITION

For over 20 years, SHOP! France has been organizing the POS Advertising Students Competition in POS Marketing: an institutional event aimed at students of DNMADE2 ‘Event’ from renowned schools in the field of Design and Applied Arts.

The CNJE allows future professionals to enhance their training and make them capable of responding to a client brief from a recognized partner brand. Following a pre-selection process, the selected projects will be physically exhibited at SHOP! Le Salon.

Click here to learn more about the CNJE