POS ADVERTISING STUDENTS COMPETITION
For over 20 years, SHOP! France has organized the “Jeunes Espoirs de la PLV” national competition: an institutional event for DNMADE2 students from leading design and applied arts schools. The CNJE enables future professionals to perfect their training and make them capable of responding to a customer brief.
Thanks to the 6 schools that took part in the 2023 edition:
- L’ENSAAMA de Paris
- Le Lycée La Martinière-Diderot de Lyon
- Le Lycée Marie Curie de Marseille
- Le Lycée Maximilien Vox de Paris
- Le Lycée Godefroy de Bouillon de Clermont-Ferrand
- Le Lycée Claude-Nicolas LEDOUX – EBTP de Vincennes
COTY, the 2023 partner company, gave the students the task of creating a large Burberry Face Bar and associated book.
HOW THE COMPETITION WORKS
Each year, a partner brand draws up a brief for the creation of a POP display, which is submitted to the participating schools. Each entry is accompanied by a portfolio detailing the project (choice of materials, colors, shapes, etc.).
Following a pre-selection process, the winning projects are exhibited in Paris (at SHOP! Le Salon) to be assessed by a jury of retail professionals on the basis of several criteria: creativity, product and brand enhancement, compliance with specifications and execution.
The first three winners receive a SHOP! Awards Gold, Silver and Bronze at the SHOP! Awards Paris Gala. In 2023, two new distinctions have been added to reward the Book Coup de Coeur and the Coup de Coeur du Public.
Partner brands of previous editions:
