SHOP! Le Salon 2026
SHOP! Le Salon, France's leading event for point-of-sale marketing solutions, will open its doors for its 37th edition next April. Brands, retailers, communication agencies... retail professionals visit the show in search of solutions to bring their marketing and communication strategies to life:
- Temporary & permanent POS displays
- Point-of-sale layout & furniture
- Activation & design consulting
- Digital retail
Two days of business opportunities to meet the 200 exhibitors in attendance. A range of innovations and inspirations that will boost your ambitions and projects.
Whether you are a brand, retailer, franchise, or communications agency, find all the answers you need to bring your marketing strategies to life!
+ The SHOP! Awards 2026 competition: The most beautiful showcase in point of sale layout and transformation, which each year rewards the best 100% retail achievements.
+ 100 projects in competition
+ 40 categories
+ 70 expert retail judges
100% BUSINESS & MARKET-FOCUSED CONTENT
Plenary sessions, round tables, and workshops dedicated to use cases: carefully prepared sessions to explore sustainable, effective, and innovative solutions. A program designed to support brands and retailers in facing the challenges of retail, point-of-sale marketing, and brand universe deployment!
Key players in the sector will lead round tables!
Key meetings to provide answers to the challenges facing brands and retailers through three major themes:
Rethinking the way we communicate
Imagining more virtuous production models
Supporting new uses
Workshops: feedback and use cases
In short 30-minute sessions accompanied by their clients, exhibitors will share their best practices and the challenges of a successful marketing campaign! These comprehensive sessions will give you plenty of ideas and provide you with the keys you need before you get started.
Les secteurs représentés
The spaces of the trade show
Focus on the different areas that will make up the exhibition, offering visitors a rich, clear, and dynamic experience!
- CONFERENCE AND BUSINESS BAR AREA: The central, welcoming area of the event for discussions and gaining a better understanding of market developments.
- ACTIVATION CONSULTING & DESIGN AREA: A meeting place for retail activation and design/layout consulting agencies.
- START-UP AREA: A village of young companies showcasing their innovations and promoting new entrants to the market.
- COVERING AREA: Customize an object, a place, or a vehicle. Let yourself be inspired by the many solutions offered by covering professionals. From your brand identity to its live realization!
- THE SHOP! AWARDS COMPETITION: Exhibition of projects nominated for the 62nd edition of the largest international competition for retail solutions. More than just a “showcase,” it is a meeting place and a source of inspiration for the entire point-of-sale marketing community.
- THE NATIONAL COMPETITION FOR YOUNG POS DISPLAY TALENTS (CNJE): Presentation of POS display project models in response to a partner brand's brief, created by students at design and applied arts schools in France.
