Why visit ?
See you on April 1 & 2, 2026 at Paris Expo, Porte de Versailles.
Meet our experts and bring your projects to life!
Whether you are a brand, a retailer, a franchise, or an agency, you share the same goal: to enhance your brand image, capture attention at the point of sale, and create impactful customer experiences.
The point of sale is not just a place for transactions: it is becoming a real space for engagement and a powerful lever of influence. Faced with changing consumer expectations, brands must rethink their marketing strategy by adopting local, responsible, and innovative solutions, which can be found at the C!Brand trade show.
Nearly 200 exhibitors will be present.
Qui expose ? Les experts qui contribuent à façonner l’expérience en point de vente et l’identité des marques.
- Fabricants, prestataires et fournisseurs
- Agenceurs, concepteurs
- Agences conseil
- Imprimeurs
- Revendeurs d'objets médias
- Prestataires événementiels
2 jours pour échanger avec les principaux acteurs du marché et découvrir leurs dernières innovations.
Boost your point of sale and brand image with the best solutions on the market!
30 conferences
Decipher the trends!
Plenary sessions, round tables, and workshops dedicated to use cases to explore sustainable, effective, and innovative solutions.
A program designed to support brands and retailers facing challenges in retail, point-of-sale marketing, and brand universe deployment. Be inspired by our experts!
Three major themes:
- Reinventing the way we communicate (#phygital #ROI #experience)
- Supporting new uses (#uses #cooperation #automation)
- Envisioning more virtuous models (#CSR #circular #relocalization)
Highlights
SHOP! Awards Paris 2026
The 62nd edition of the SHOP! Awards Paris competition will be held during the SHOP! Le Salon and C!Brand trade shows.
Designers, manufacturers, brands, distributors, and partners: each year, the competition rewards excellence in point-of-sale marketing in more than 40 categories (POS advertising, merchandising, point-of-sale layout and digitalization, shopper activation, and street marketing). More than just a “showcase,” it is a highlight that shines a spotlight on the talent, creativity, and innovation of an entire industry.
In 2025, 112 projects were submitted and judged by a jury of retail experts! Discover the competition >>
CNJE 2026 EN PARTENARIAT AVEC LA MARQUE SVR
Organisé depuis plus de 20 ans par l'association SHOP! France, le Concours National des Jeunes Espoirs de la PLV est un événement institutionnel pour les étudiants d’écoles de renom dans le domaine du Design et des Arts Appliqués. Chaque année, une marque sponsorise l'événement et propose aux étudiants de répondre à un brief client précis. Après plusieurs mois de travail, les maquettes sont présentées et jugées lors du salon. Les futurs talents de demain sont là !
Photo : Lauréates des CNJE 2025 sponsorisé par la marque de bijoux MESSIKA. Plus d'informations >
