Conferences
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- Workshop Stage
Transforming textile waste into impactful media objects
Every year, millions of tons of textile and event waste are incinerated. Yet there are ways to revolarize them! Dream Act and Lilokawa transform old kakemonos, tarpaulins, boat sails, professional T-shirts and other textiles destined for the scrap heap into new, useful, high-quality advertising objects. Dream Act guides customers through design, recovery and manufacture. Nothing is created, nothing is thrown away, everything is transformed!
Speakers
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Diane SCEMAMA - President - Dream Act
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Charles BÉCHU - President - Lilokawa
Partners
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- Central Stage
Retail: new reasons to exist
The physical store, once predicted to die in the face of the e-commerce boom, has not disappeared. But it has been transformed, transcending its status as a simple point of sale to become more of a place of experiences. New technologies applied to the world of retail have certainly multiplied the sources of experience, particularly in terms of the purchasing process, but they have not, for all that, annihilated all desire for sharing and exchange among consumers, who are still plebiscite about these places where the brand is physically embodied. Today's challenges, however, are of a different order. Sustainable, engaging and interactive: ticking the boxes behind these three adjectives now seems to be the way forward in designing successful spaces that respond both to this thirst for experience (which is not new) and to the new demands for sincerity on the part of increasingly well-informed and engaged consumers. What does the future hold for the store, now that it is no longer the omnipotent epicenter of consumption it once was? What new stories to tell? How can we embody the authenticity that consumers are looking for? What design strategies should be adopted to add substance and emotional value to experiential spatial activations?
Speakers
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Christelle MAGAUD - Journalist -
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Margaux LHERMITTE - Director of Retail Experience & Architecture - CBA Design
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Jean-François BRUNET - General Delegate - Conseil du Commerce de France
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Florian DELPIERRE - President - SHOP! France
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Philippe DE MAREILHAC - President - MV Design
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- Workshop Stage
Vissually & Materiaux.archi: a sustainable and modular collaboration
The partnership between Vissually and the Materiaux.archi platform began with the creation of FSC-certified MDF panels for their Matériauthèque Campus. Following this success, the two partners extended their collaboration to the design of bespoke exhibition furniture, meeting the requirements of the trade fairs and exhibitions in which Materiaux.archi participates. Thanks to the patented Qclick system developed by Vissually, totems and furniture are easier to transport, assemble and reuse. This approach helps to reduce raw materials, logistics and storage costs, while minimizing carbon footprint. A winning alliance for a more responsible and innovative exhibition.
Speakers
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Santiago QUEROL - CEO - Visually
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Franck DIETMANN - Director & Founder - Archimaterial
Partners
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- Central Stage
The merchandising function: leader in search of influence
With the digital revolution in retailing, the physical point-of-sale must increasingly satisfy and delight shoppers. Despite advanced marketing strategies and retail design concepts, efficiency at the point of sale remains the prerogative of merchandising strategies and implementation (layout, itineraries, point-of-sale displays, theatrical displays, etc.). At the heart of this essential business weapon: the merchandising function. Whether it's called merchandising or visual merchandising, or whether it's part of category management, the merchandising function must be given the means to respond to the challenges presented to it by retailers and brands alike. Because when merchandising remains a secondary, tactical function, business always suffers. But how can the merchandising function become a strategic position? What should its scope of action be? And how can it be given the political influence, budgetary and organizational resources it needs to perform? Several major players in the retail sector will be sharing their experience and demonstrating how merchandising can improve the efficiency of the last meter in store.
Speakers
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Sébastien TOURNÉ - CEO - Agence Cross
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Rémi LAFFAILLE - Head of Trade Activation and Training - Laboratoires Mayoly Spindler
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Audrey RIVIÈRE - Category Manager - Vilmorin Jardin
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Ludovic CODAZZI - Director of Concept, Visual Merchandising & Retail Communication - Petit Bateau
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- Workshop Stage
Sustainable innovation: Riou Solutions builds a new material library for Castorama
Integrating alternative materials into store signage? That's the challenge Castorama set itself for its Solférino store. “Castorama's CSR approach is far-reaching, and goes beyond the choice of product ranges: it also involves recycling, lighting and insulation in stores... Castorama is very challenging in its various departments on this subject, and the Concept Merch division wondered how it could contribute to it on its own scale”, explains Vincent Duretz, Group Manager Concept and Design Merchandising Castorama France. Here, the company presents the fruits of its labors, carried out in collaboration with Riou Solutions. Why rethink POS and ILV materials (CSR issues and environmental impact)? What materials should be used (cardboard, wood, kraft and other alternatives to Forex/PVC)? What are the concrete benefits (ease of installation, optimized costs, improved customer perception)? Find out more about Castorama Solférino's experience (challenges, solutions and lessons learned), and take advantage of an opportunity for discussion and demonstration (material samples, before/after visuals).
Translated with DeepL.com (free version)
Speakers
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Mélanie RIOU-DÉSURIER - CEO - Riou Solutions
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Vincent DURETZ - Merchandising Concept & Design Group Manager - Castorama
Partners
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When color strikes back!
We live in a colorful world. The natural world around us is not all white and gray. And yet, when it comes to launching new collections (of clothes, cars, objects), creating communication media, imagining new shops or living spaces, color tends to disappear. A minimalism inherited from the 2000s that is now flying apart. The dark years of Covid seem to have created an electroshock among designers, who are “raising the tone”, whether in packaging, product design, retail and hospitality, urban spaces or active design. And the technical limitations that were once prohibitive (when it came to multi-media applications, for example) are less and less of a constraint, thanks to technological developments - particularly in printing - that allow designers to give free rein to their imagination. Will the palette continue to expand?
Speakers
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Christelle MAGAUD - Journalist -
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Jean-Gabriel CAUSSE - Designer - Bluebretzel
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Élodie GOBIN - Founder - Studio Élodie Bingo
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Olivier GUILLEMIN - President - Comité français de la couleur
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Thierry CORNET - Founder - Perceptions Company
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Julie HERMANN - Founder - Focus Shopper
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- Workshop Stage
Interior design: a cross-section of the Goutal Saint-Sulpice project
How do you design a unique space that embodies a brand's identity, while integrating material innovations? Through this workshop, immerse yourself in the Goutal Saint-Sulpice boutique project, driven by a close collaboration between the brand, the Apanache design agency and the TAOS agency project team. This workshop offers a behind-the-scenes look at an exceptional project, from conception to final delivery. The participants will share their views on the challenges encountered, the technical and aesthetic choices made, and the coordination required to bring this ambitious project to fruition. This exchange will be an opportunity to explore how bespoke fittings become a strategic lever for embodying brand identity and promoting exceptional know-how.
Speakers
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Alexandre ADDED - CEO & Founder - Square Solutions / TAOS
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Jonathan PINTO CORTEZ - Architecture & Visual Merchandising Manager - Goutal
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Eric MIQUEL - CEO & Co-founder - Apanache
Partners
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- Central Stage
POS, print communication, packaging, media objects: why are brands opening (online) stores?
Communication media ill-suited to point-of-sale surfaces, campaigns unsuited to local catchment areas: until recently, some brands never deployed up to 70% of their POP and POS materials in-store. With the advent of web-to-print, brands and chains integrated personalized online stores, specifically developed by their POP and print communication suppliers, enabling each outlet to order the right quantity of marketing products, at the right time. This trend has since spread to sectors such as packaging and media objects, where the model is perhaps best illustrated today. Economic and environmental gains, control of brand image and improved visibility, logistical ease and empowerment of teams, secure connection and fluid user experience, automation of processes: whether for internal use or aimed at end consumers, online stores are winning over more and more advertisers. Models, challenges, benefits: how do personalized stores fit into a brand's marketing arsenal?
Speakers
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Christophe MARGHIERI - Founder - Postizee
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Benjamin STETTEN-PIGASSE - President - Affective
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Mélanie RIOU-DÉSURIER - CEO - Riou Solutions
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Frédéric MISSERI - Associate Director - Synneo
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Frédéric CORBO - CEO - SmilePack
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- Workshop Stage
Concept to Store: how Nestlé uses 3D to deploy its trade marketing strategies
From the creation of virtual Perfect Stores to in-store augmented reality, immerse yourself in an immersive, customizable and data-driven solution to boost the engagement of your teams and your customers.
Speakers
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Josselin MONNOT - Global Account Executive - Retail VR
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Aurélie HÉBERT - Head of commercial corporate development - Nestlé France
Partners
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- Central Stage
Reindustrialization, relocalization: when last-mile marketing is just a few kilometers away
We live in a time of great contradiction. We demand traceability, low-impact marketing products (point-of-sale advertising, printed matter, media objects, packaging), less transport... But the extra cost of local production is sometimes used as an argument to justify production in low-cost countries. However, sourcing from the other side of the world means buying standardized products in large quantities, if only to amortize approach costs, which are rising sharply due to soaring energy prices. Moreover, such a strategy implies the need to finance inventories, which are becoming increasingly expensive as a result of bank rate inflation. Today, the volatility of supply chains, rising freight costs, customs duties, geopolitical instability and, on the other hand, advances in automation technologies, make relocation practical, profitable and safer. And the benefits of personalization are now being fully realized, particularly at a time when data management and confidentiality are taking on a highly strategic dimension. The ideal of regained industrial sovereignty is now possible. Of course, “made in France” won't replace “made further afield”, but the evolution in awareness is moving the cursor and contributing to the creation of a more qualitative market, and a creator of skilled jobs.
Speakers
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Christophe MARGHIERI - Founder - Postizee
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Frédéric CORBO - CEO - SmilePack
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François DEUNF - Founder - Bonjour François
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Audrey BOUIN-HEIMENDINGER - Sales Manager - FAPEC
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Denis DUFOUR - Managing director - Sitco
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Xavier PEREZ - Sales & Marketing Manager - Exaprint
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- Workshop Stage
Sustainable development: from compliance to competitive advantage
Faced with an increasingly stringent regulatory context (Carbon Border Adjustment Mechanism - CBAM, EU Regulation against Deforestation - EUDR, CSRD Directive on corporate sustainability communication), compliance is no longer a simple obligation, but rather the beginning of a commitment to a more sustainable future. In areas such as packaging and point-of-sale marketing, thinking about usage is now taking center stage. To improve environmental impact, it is essential to accompany it with financial gain, in order to generate support within large companies. This involves concrete actions, such as reducing production costs and stock obsolescence, thus enabling optimized management of the product assortment. By adopting this business model, brands and chains that make a responsible and innovative commitment benefit from a genuine competitive advantage.
Speakers
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Pascal CROLY - Vice President Procurement - Promocean
Partners
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- Espace Central
What’s going on at Global Retail?
During this keynote, Leo van de Polder, Global Development Director of SHOP!, the global retail association, will present his analysis of the physical retail market, from the point of view of retailers but also point-of-sale strategies. He will show the mechanisms used in and around stores to enhance the shopping experience and convert shoppers into buyers! Leo van de Polder will also present the missions and activities of the SHOP! global network, before introducing the ceremony to announce the nominees for the SHOP! Awards Paris, which will take place immediately afterwards.
Speakers
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Leo VAN DE POLDER - Global Development Director - SHOP! Global
Partners
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- Central Stage
Nominees' reveal - SHOP! Awards 2025
Join us on the trade show's Central Stage to discover the nominees for the SHOP! Awards 2025! Every year, the SHOP! Awards Paris competition rewards excellence in point-of-sale marketing in over forty categories. Exhibited in the heart of the show - in a completely revamped 1,300 m2 space with an immersive scenography - the participants' achievements are graded in the morning by the members of the jury (made up of over 100 retail experts), before the area is opened to visitors in the afternoon. At the end of the day, the announcement of the nominees is one of the highlights of the show, bringing together Awards participants (including many exhibitors) and their customers (brands and retailers). Nearly 150 projects are in competition this year.
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Merchandising for 23,000 local retailers
The Confédération des Buralistes is the only professional organization representing 23,000 tobacconists. It supports a network of retailers welcoming 10 million customers every day, throughout France. To meet the needs of their customers, each of these outlets must diversify and become more professional, in order to become true local retailers. But to effectively bring together a wide range of offers (as varied as tobacco, vape, games, press, snacking, gifts, groceries, confectionery, a drinks shop, a snack bar, a parcel relay, a bread depot...), transform the consumer experience and increase average baskets, it is necessary to work on merchandising with professionalism. The ambitious action plan led by the Confédération, with the support of Agence Cross, alternates education, information, customized advice and partnerships with brands, so that every tobacconist can personalize his or her business and make it as efficient as possible. Feedback.
Speakers
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Stéphanie CAZABAN-MARQUE - Operations Division Manager - Confédération des Buralistes
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Marine CHAZELLE - Senior Project Manager Consultant - Agence Cross
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Jean-Yves BOURGOIS - General Delegate - Confédération des Buralistes
Partners
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- Central Stage
Responsible purchasing: from compliance to competitive advantage
Today's consumers demand greater transparency, commitment and responsibility from brands. Responsible purchasing has become a major challenge for organizations wishing to meet the expectations of new consumers, but also to be part of a long-term sustainable approach. Supported by public authorities - far from always being exemplary in terms of local and responsible purchasing - the Conseil National des Achats (CNA), as well as by certain initiatives coming directly from the industry, the challenge of responsible purchasing is still reflected in incentive policies (charters, labels). But what about tomorrow? In this context, how can marketing and communication purchasing contribute to a brand's responsible purchasing strategy? The relationship between the marketing and purchasing departments is often complicated - not only because of the special ties between marketing and its suppliers and agencies, but also because of the technical nature and creativity inherent in POS, print communication and media object projects. Yet it is a strategic one, and a key factor in the success of a responsible communications purchasing policy. This not only raises the stakes in terms of brand image, but also provides a definite competitive advantage for those who have anticipated a future tightening of the regulatory framework.
Speakers
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Fabrice DEBLOCK - Journalist -
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Cécile FOUGEROUSE - Co-pilot of the CSR Commission - 2FPCO
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Marie-Christine STACHETTI - CEO - Effersens
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Guillaume LEGENDRE - Director of the Paris hub - Leader Print
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Michel AUGÉ - President of Club des Labellisés RFAR - Conseil National des Achats
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- Workshop Stage
Rethinking POS Design in compliance with the EU Green Deal
With the recent entry into force of European regulations linked to the Green Deal, all POS con-cepts have to be rethought to comply with the new environmental rules. In addition to the 3Rs (Reduction of materials, Reuse and Recycling), modularity and reduction of the carbon footprint are now the fundamental principles of eco-design for POP displays, while preserving their func-tionality and creativity. In this workshop, you'll learn from success stories how brands are ap-proaching the ecological transition in their point-of-sale communications, and gain valuable in-sights into the challenges they face and effective solutions.
Speakers
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Claudia RIVINIUS - Marketing Director - STI Group
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Célia JACQUIN - Packaging/POS Engineer - STI Group
Partners
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- Central Stage
Experiential marketing: a lever for activation, impulse and loyalty
At a time when consumers are looking for unique, memorable experiences, experiential marketing at the point of sale is an essential lever. Not only does it create a bond with shoppers, but it also strengthens relationships with retailers and helps them stand out in a competitive environment. This conference invites you to explore the activation, engagement and conversion levers essential to optimizing the impact of brands at the point of sale. The opportunity to share a concrete and inspiring vision of experiential marketing with Léa Bonnenfant, Manager Shopper Activation GMS at Coca-Cola Europacific Partners, Vincent Panneels, Retail Influencer, and Camille Philippe, Marketing Director at STRADA Marketing, an operational marketing agency. A unique opportunity to discover how current trends and innovations are redefining customer relations and boosting sales performance at the point of sale.
Speakers
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Vincent PANNEELS - Founder - 20CENT Retail
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Camille PHILIPPE - Marketing Manager - Strada Marketing
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Léa BONNENFANT - Manager Shopper Activation GMS - Coca-Cola
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- Workshop Stage
Infrasystem: eco-designed stands for the Olympics
To meet the needs of the press area for the Paris 2024 Olympic Games, set up at the Carreau du Temple, event communications agency Hopscotch specified the use of a brand-new stand structure system designed by French company Procédés Chénel. Called Infrasystem, this patented, eco-designed construction system creates tubular structures using simple, replicable multi-directional connectors. Tubes made from cardboard, Drop Paper® (a non-woven fabric made from cellulose, polyester and fiberglass), steel cables and turnbuckles, multidirectional connectors made from poplar: the Infrasystem is made entirely from bio-sourced, recyclable and compostable elements that can be reused or uplycled. A resolutely sustainable dimension that won over the organizer of the world's biggest sporting event.
Speakers
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Sophie CHÉNEL - CEO - Procédés Chénel
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Anne TROMPETTE - Creative Director - Hopscotch
Partners
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- Central Stage
Retail Design: guaranteeing a value-added experience at the point of sale
Despite the explosion of e-commerce in recent years, almost 80% of purchases are still made in-store. On the other hand, purchasing decisions are increasingly being made digitally. Against this backdrop, the role and value of the physical outlet are changing: we now come to the store to nurture the bond that unites us with the brand, as part of an experience that is as personalized as possible. But how can we define the contours of a retail experience, and how can retail design specialists help brands to concretely embody this physical link with consumers? Researcher Elisa Servais (PhD, Hasselt University) has attempted to answer these two questions in her thesis. By combining her practical experience of over 11 years with her academic research, she has acquired an in-depth vision of the challenges facing the retail design profession. During this keynote, Elisa Servais will present her vision and innovative approach to the profession, developed through her research, and which will enable you to create high value-added experiential points of sale.
Speakers
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Elisa SERVAIS - Retail Design expert (PhD) - Retail Design Strategy & more
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- Workshop Stage
Visual communication: combining impact and environmental responsibility
Large-format displays and visual communication are essential tools, but how can visibility be reconciled with environmental responsibility? Today, brands, agencies and retailers are looking for concrete solutions to reduce the impact of their media and anticipate their second life. This workshop will give you the practical keys to integrating eco-design into your projects: understanding the impact of materials thanks to Life Cycle Analysis (LCA), discovering concrete alternatives for recycling and recovery, anticipating end-of-life right from the design stage to limit waste and optimize costs. Drawing on its expertise and the support of its specialized partner WINWIN, Leader Print has developed solutions tailored to the needs of industry players. Our aim? Together, to reinvent more sustainable practices without compromising visual performance. A pragmatic exchange of views, solutions that can be applied immediately: come and ask your questions, and leave with concrete levers for your projects.
Speakers
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Guillaume LEGENDRE - Director of the Paris hub - Leader Print
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Geoffroy DE MISSOLZ - CEO - MediGraphic
Partners
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- Central Stage
In-Store Retail Media: land of milk and honey or game of smoke and mirrors?
By 2027, the European market for retail media is set to reach 27 billion euros. A figure that illustrates the frenzy that is gripping brands, attracted by the ultra-fine audience of retailers who, for their part, are finding a growth driver with spectacularly higher margins (up to six times higher) than in their core business. Omnichannel, retail media is nevertheless driven by its digital version - where many purchasing decisions are made - which accounts for over 70% of budgets. But while 80% of purchases are still made in-store, how can we take advantage of the mass of customer data on a segment that doesn't allow for the one-to-one personalization that digital does? In an omnichannel retail media strategy, the real value lies in combining retailers' historical data with real-time data from the store, and leveraging it for audience segmentation, activation and performance measurement. A real paradigm shift therefore seems necessary, if in-store retail media is not to become a mere DOOH artificially boosted by data.
Speakers
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Victor BARBAZANGES - Retail Strategy Consulting Manager - Univers Retail
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Claire KORALEWSKI - Managing Director - Mediaperformances
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Gwenola COICAUD - Retail Media Director - Kingfisher
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Alexandre LEPICQ - Head of Retail Media Growth - Stratacache
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Jean-Charles GALLIEN - Key Account Sales Manager - Display BtoB - Samsung
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Sally GROULT - Shopper Marketing and Activation Director - PepsiCo
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When IAD France provides its agents with an online store for media objects
Real estate agency network IAD France has collaborated with Ballard Conseil to equip its real estate agents with branded outfits and media objects featuring the IAD logo, reinforcing their visibility and professional image. This collaboration has resulted in a dedicated web platform (called IAD Goodies), a boutique and efficient logistics, with ultra-personalized, high-quality products (with the agent's first name, last name and telephone number).
Speakers
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Lionel SOARES - Real estate advisor - IAD France
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Virginie MÉTAYER - Marketing & CSR Manager - Ballard Conseil
Partners
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- Central Stage
The right material for the right purpose: getting to the bottom of things
A few years ago, simply stating at the bottom of a brochure that it had been printed on paper sourced from sustainably managed forests might have been enough to make you a virtuous player in sustainable development. Not anymore. Whether it's for POS, retail furniture, packaging, print communication or media objects, the equation now includes the origin of the materials, where they were manufactured, the route they took to reach the production site, the processing method and the energy expended, the working conditions of the workshop's employees and, of course, the use to which the product will be put. When it comes to sustainable creativity, nothing can be all black and white. A gray zone is emerging, where each project must first and foremost be environmentally coherent right from the design stage, before finding the right material for the right use. There are no materials that, ex-nihilo, would be good or bad for the planet, but there are some that are more judicious than others, depending on the project. Eco-design is a constant balancing act between eco-responsibility, budget and the constraints inherent in each project. Introduction.
Speakers
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Fabrice DEBLOCK - Journalist -
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Quentin HIRSINGER - CEO - matériO
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Ludovic ELIOT - Designer - Design Graphique Durable
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Santiago QUEROL - CEO - Visually
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Anthony BOULE - Co-founder - Coopérative Mu
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Sébastien PIETRI - Sales Manager - Northern Design
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- Workshop Stage
Collecting and recycling POS displays in storage boxes, for a local and socially responsible circular economy
Point-of-sale (POS) advertising materials are essential to sales operations, but their ecological impact is not negligible: 100,000 tonnes of waste per year in France, 30% of which comes from overproduction (source: SHOP! France). To take concrete action, JDE Peet's is committed to a responsible approach by applying the 3R principle: Reduce, Reuse, Recycle. Iconogreen supports this initiative by collecting and recycling unused POP displays in storage boxes via its network of Social and Solidarity Economy (SSE) partners. Each operation is tracked with full traceability and a measurable environmental and social balance. Together, we support the development of a local, solidarity-based circular economy.
Speakers
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César LE BLAN - Managing Director - Iconogreen
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Christophe VOISIN - Sales Development Director - JDE
Partners
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Promotional gifts and garment: from simple goodies to powerful communication tools
Advertising saturation, consumer resistance, the quest for authenticity... In a world where trust has become a rare commodity, the promotional products come into its own by creating links, value and lasting memorability. But do you really know how and why it works? What are the psychological levers that transform a simple object into a powerful communication tool? Six years of research, 10,700 respondents, unprecedented insights: through exclusive data, discover the concrete impact of promotional products on your customers (memorization, engagement and emotional impact) and on your employees (employer brand, loyalty and internal motivation). Don't choose your promotional products at random: come and decipher what research reveals about their real impact.
Speakers
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Florian ESCOUBES - Teacher Researcher - ICD Business School (Université Toulouse 1 Capitole)
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- Central Stage
REP EIC: shopper discourse at the heart of brand issues
Since January 1, 2025, extended producer responsibility for industrial and commercial packaging (EPR EIC) has been fully applicable in France. Driven by the AGEC law (Anti-Waste for a Circular Economy), EPR EIC covers primary, secondary and tertiary packaging: drums, crates, crates, cardboard, film, drums, pallets... and point-of-sale advertising! All materials are involved - cardboard, wood, plastics, glass, steel, aluminum - with the aim of encouraging reuse and recycling. In the retail sector, the consequences are extremely significant, and the entire industry is concerned: brands, retailers, suppliers of POP solutions... and consumers! Developing solutions to change consumption patterns and in-store product promotion is essential. But so is building the right message for shoppers, and analyzing their understanding of the message and the offer. The Les Agitateurs collective and its speakers will give you the keys to understanding all aspects of this industry issue.
Speakers
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Clément DARGENT - Managing Director - PRS In Vivo
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Olivier DEXEMPLE - Associate director - Jacobsen & Pedersen
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Alexandre PERRIN DELIRY - Managing Director - Iconomedia
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Julien DUBOURG - Executive chairman - Citéo Pro
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César LE BLAN - Managing Director - Iconogreen
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- Workshop Stage
SARPI-VEOLIA opts for responsible communications purchasing with Sobery
A case study in the transformation of communications purchasing, presented by Jean-Gaël Montarnal (Sobery) and Julie Tranquille (SARPI-VEOLIA). This workshop will show how a European leader in waste treatment digitized and standardized its communications purchasing, while respecting its environmental commitments. The speakers will share their experience of a year's collaboration and the concrete results achieved.
Speakers
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Jean-Gaël MONTARNAL - Managing director - Sobery
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Julie TRANQUILLE - Communication manager - SARPI - Veolia
Partners
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How do you transform a public service brand into a desirable lifestyle brand?
This was the challenge taken up by RATP, in collaboration with Affective, a strategic and creative agency dedicated to branded objects. Together, they have created RATP La Ligne, a daughter brand that reinvents the iconic visual codes of the Paris metro into everyday objects. Why did RATP choose this path? What lessons can be learned from the first collections? How can an institutional service brand evolve towards a more lifestyle and retail universe? Affective and RATP take you behind the scenes of this ambitious project, from concept to marketing, distribution and the strategic evolution of the brand.
Speakers
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Ayach SAIBI - Project Manager - Affective
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Song PHANEKHAM - Head of Special Operations & Identity (visual & audio) - RATP Group
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Pierre AUDIGER - Head of Special Operations, Culture and Partnerships - RATP Group
Partners
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Stock, layout, customer experience: when AI invites itself into stores
In the wake of the exceptional emergence of generative AI, applications of artificial intelligence in retail are proliferating. Advanced analysis and machine learning are strategic levers that brands and chains are seeking to activate, mainly in e-commerce. But AI is also beginning to prove its worth in the tile sector. Inventory optimization and sales forecasting, store layout (analysis of customer movements and paths, product positioning, identification of customer service needs, queue management), sales assistance and personalization of the customer experience (analysis of emotions, personalized advice and recommendation of complementary products), optimization of ancillary tasks (restocking, detection of shelf shortages or cleanliness problems): AI can be a powerful tool for transforming sales performance... provided it is trained on rich, healthy and well-organized databases (customer, product, sales, network). This is an essential prerequisite before AI is put on the shelves.
Speakers
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Fabrice DEBLOCK - Journalist -
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Valérie PIOTTE - Managing Director - Altavia Openlab
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Alexandre RAKOTO - CEO - Agence Fosfor
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Cédric DUCROCQ - President - Diamart Group
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Arnaud SIEUX - Co-founder - Doohde
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Romain LACOCHE - Customer Marketing Director - JCDecaux
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- Workshop Stage
From goodies to sustainable promotional gifts and garments: the industry's commitments
The 2FPCO, Fédération Française des Professionnels de la Communication par l'Objet, presents the Guide to Responsible Promotional Gifts and Garments, providing tools, studies and figures to help companies make choices in line with their CSR commitments. Discover how to transform your practices and reinforce the positive impact of your events with ethical and sustainable promotional gifts and garments.
Speakers
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Cécile FOUGEROUSE - Co-pilot of the CSR Commission - 2FPCO
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Max LEBON - Co-pilot of the CSR Commission - 2FPCO
Partners
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Retail Design: when interdisciplinarity makes the store
In recent years, consumer expectations of the experience offered in physical retail outlets have evolved significantly. In this context, the rise of new technologies and digital platforms has created both opportunities and challenges. Today, it's clear that brands need to operate differently, and ideally in an omnichannel way, in order to offer consumers a coherent, seamless 360° experience across all their communication platforms. What impact does this new paradigm have on the process of creating physical retail spaces? Brands, designers, service providers and suppliers: how do they approach this new challenge? At the crossroads of several disciplines, retail design must integrate all these stakeholders and open up to new skills in order to successfully reconcile commercial performance, user experience, CSR issues and best convey the brand's image and values.
Speakers
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Elisa SERVAIS - Retail Design expert (PhD) - Retail Design Strategy & more
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Cécile SOULIER - Founder - Studio Bosoulier
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Émilie MIQUELESTORENA - Founder, Customer Experience, Concept and Merchandising Consultant - Another Retail
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Sophie MELON - Construction Manager - Rituals
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Luc DOL - Ambassador - Club Enseigne & Innovation
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Isabelle VIRENQUE - France Technical Leader - Kiabi
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Fabrice GAUDRIOT - Marketing Director, Food Service Brands - Groupe Bertrand Franchise
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- Workshop Stage
“Think global, act local": what promotional products purchasing models should ETIs and large corporations adopt?
ETIs and major groups with an international presence now want to clearly identify and rationalize their promotional products purchases: promotional items, business gifts, premiums, incentives and merchandising. However, the decentralization of these budget lines, the differences in accounting allocations between countries, and the desire of local teams to retain control over their purchases, make it difficult, to say the least, to assess the budget envelopes actually allocated to promotional products within the same international group. Those who manage to do so have to solve a complex equation, taking into account the group's culture, the number of brands, marketing and communication objectives, the volume of investments made (etc.), in order to choose their purchasing model. Frédéric Misseri, co-founder of Synneo and Prominate (present in over 50 countries), offers an insight into the issues and challenges involved in a successful promotional products buying optimization strategy.
Speakers
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Frédéric MISSERI - Associate Director - Synneo
Partners
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In the maze of environmental labels: who benefits from certification?
As the scope of the European CSRD (Corporate Sustainability Reporting Directive) is extended to include ETIs (companies with over 250 employees, sales of over €50m and balance sheet total of over €25m) on January 1, 2025, CSR labels - which can sometimes make a significant contribution to the drafting of extra-financial reports - continue to flourish. Whether they are general or sector-specific, certifications don't necessarily get everyone on the same page, between advertisers anxious for legibility and uniformity in the standards apparatus, and suppliers wishing to rely on standards more specific to their businesses. Faced with this maze of standards, the French government even entrusted AFNOR with the task of harmonizing standards by 2023, with the creation of yet another label - the Triple E (European Environmental Excellence) standard - intended to serve as an umbrella for the multiple and scattered CSR certifications. A standard that has yet to see the light of day. So, in this context, who benefits from certifications?
Speakers
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Fabrice DEBLOCK - Journalist -
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Hugues MALHERE - Chairman of the Environment Eco-design Commission - FESPA France
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Antony VILLEGER - President - 2FPCO
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Christophe AUSSENAC - CEO & Founder - ATC Groupe
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Charlotte DEDEINE - Chairwoman of the Sustainable Development Commission - SHOP! France
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Jean-Baptiste PUYOU - CEO & Founder - EVEA
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- Central Stage
The astonishing power of color in marketing and retail
From Hermès to Apple, via Benetton, Harley Davidson and McDonald's, color has been one of the keys to their success. And it still is... Drawing on scientific studies, designer Jean-Gabriel Causse will show you just how much color influences our perceptions and behaviors, whether in marketing or retail. Author of “L'étonnant pouvoir des couleurs”, a best-seller translated into over 15 languages, Jean-Gabriel Causse's keynote will help you never see colors in the same way again.
Speakers
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Jean-Gabriel CAUSSE - Designer - Bluebretzel
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- Workshop Stage
LCA, eco-design guide: tools to reduce the environmental impact of a product
Aware of the growing importance of environmental issues for companies in the visual communications sector, FESPA France and its partner EVEA have developed a new service dedicated to life cycle analysis (LCA) and eco-design. Available online, this tool is designed to help you assess the environmental impact of visual communication products, while identifying concrete levers for improving company performance.
Speakers
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Julia NOJAC - President - FESPA France
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Hugues MALHERE - Chairman of the Environment Eco-design Commission - FESPA France
Partners
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Luxury / Beauty and customer experience: the retail jewel cases that make all the difference
Speakers
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Nicolas REBET - Founder - Retailoscope
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- Workshop Stage
Designing and manufacturing in France: an asset for success
It's a losing battle for a French manufacturer to compete on price with a foreign competitor. It's true that “made in France” is an asset - our customers are very sensitive to the origin of their products and the components that go into them - but it doesn't fully compensate for this economic reality. Other levers need to be activated in order to exist and stand out from the crowd. The debate must be refocused on functionality and personalization. It's all about adding value (in terms of use and esteem) rather than cutting costs. And this can only be achieved by applying a methodical, structured approach, including functional analysis, value analysis, questioning practices over the entire life cycle... We'll see how an adapted methodology can provide a differentiating proposition and reopen the field of creative possibilities, while maintaining a competitive price level, in particular by re-examining the demand formulated, in order to identify unexpressed root needs.
Speakers
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David GUILLERMET - Head of Research & Development - Maison Seiller
Partners
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- Central Stage
Events: when the ephemeral becomes sustainable
The Covid health crisis, which brought the events industry to a sudden standstill for many months, nevertheless enabled its players to initiate, pursue or reinforce in-depth reflection on the sector's environmental issues and challenges. For some, it was also an opportunity to seize development opportunities, with strategic investments in design and consultancy. In a sector that is by its very nature ephemeral, the question of sustainability is now central, and solutions are emerging everywhere. Online ordering platforms, work on materials, reconditioning and reuse of booths, upcycling of materials: whether they be practical or technical, innovations are pouring in and customers are following! So much so, in fact, that companies that use modular stands and solutions are increasingly turning to events professionals for permanent fixtures and fittings in sales outlets and agencies. Or when the ephemeral becomes sustainable.
Speakers
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Fabrice DEBLOCK - Journalist -
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Sophie CHÉNEL - CEO - Procédés Chénel
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Fabrice LABORDE - Vice-president - Unimev
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Pauline TEYSSEDRE - Strategy Director - Galis
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Brice DEMARIA - President - Hopen Design