With a PhD in retail design, Elisa Servais spent eleven years practicing this discipline in three cities known for their attractiveness in this field (Brussels, Shanghai and London), followed by six years of academic research and teaching at the University of Hasselt (Belgium). This combination of practical work and academic research has given him a unique vision of the field. His current aim is to promote a more strategy-driven, holistic (omnichannel), interdisciplinary and inclusive approach to retail design. Elisa is one of Rethink Retail’s Top Retail Experts 2025.
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