ETIs and major groups with an international presence now want to clearly identify and rationalize their promotional products purchases: promotional items, business gifts, premiums, incentives and merchandising. However, the decentralization of these budget lines, the...
From Hermès to Apple, via Benetton, Harley Davidson and McDonald’s, color has been one of the keys to their success. And it still is… Drawing on scientific studies, designer Jean-Gabriel Causse will show you just how much color influences our perceptions...
Aware of the growing importance of environmental issues for companies in the visual communications sector, FESPA France and its partner EVEA have developed a new service dedicated to life cycle analysis (LCA) and eco-design. Available online, this tool is designed to...
Join us on the trade show’s Central Stage to discover the nominees for the SHOP! Awards 2025! Every year, the SHOP! Awards Paris competition rewards excellence in point-of-sale marketing in over forty categories. Exhibited in the heart of the show – in a...
We live in a colorful world. The natural world around us is not all white and gray. And yet, when it comes to launching new collections (of clothes, cars, objects), creating communication media, imagining new shops or living spaces, color tends to disappear. A...
