From Hermès to Apple, via Benetton, Harley Davidson and McDonald’s, color has been one of the keys to their success. And it still is… Drawing on scientific studies, designer Jean-Gabriel Causse will show you just how much color influences our perceptions and behaviors, whether in marketing or retail. Author of “L’étonnant pouvoir des couleurs”, a best-seller translated into over 15 languages, Jean-Gabriel Causse’s keynote will help you never see colors in the same way again.
