Communication media ill-suited to point-of-sale surfaces, campaigns unsuited to local catchment areas: until recently, some brands never deployed up to 70% of their POP and POS materials in-store. With the advent of web-to-print, brands and chains integrated...
During this keynote, Leo van de Polder, Global Development Director of SHOP!, the global retail association, will present his analysis of the physical retail market, from the point of view of retailers but also point-of-sale strategies. He will show the mechanisms...
Every year, millions of tons of textile and event waste are incinerated. Yet there are ways to revolarize them! Dream Act and Lilokawa transform old kakemonos, tarpaulins, boat sails, professional T-shirts and other textiles destined for the scrap heap into new,...
The partnership between Vissually and the Materiaux.archi platform began with the creation of FSC-certified MDF panels for their Matériauthèque Campus. Following this success, the two partners extended their collaboration to the design of bespoke exhibition furniture,...
Integrating alternative materials into store signage? That’s the challenge Castorama set itself for its Solférino store. “Castorama’s CSR approach is far-reaching, and goes beyond the choice of product ranges: it also involves recycling, lighting and...
