Despite the explosion of e-commerce in recent years, almost 80% of purchases are still made in-store. On the other hand, purchasing decisions are increasingly being made digitally. Against this backdrop, the role and value of the physical outlet are changing: we now...
By 2027, the European market for retail media is set to reach 27 billion euros. A figure that illustrates the frenzy that is gripping brands, attracted by the ultra-fine audience of retailers who, for their part, are finding a growth driver with spectacularly higher...
A few years ago, simply stating at the bottom of a brochure that it had been printed on paper sourced from sustainably managed forests might have been enough to make you a virtuous player in sustainable development. Not anymore. Whether it’s for POS, retail...
Advertising saturation, consumer resistance, the quest for authenticity… In a world where trust has become a rare commodity, the promotional products come into its own by creating links, value and lasting memorability. But do you really know how and why it...
Since January 1, 2025, extended producer responsibility for industrial and commercial packaging (EPR EIC) has been fully applicable in France. Driven by the AGEC law (Anti-Waste for a Circular Economy), EPR EIC covers primary, secondary and tertiary packaging: drums,...
