Advertising saturation, consumer resistance, the quest for authenticity… In a world where trust has become a rare commodity, the promotional products come into its own by creating links, value and lasting memorability. But do you really know how and why it works? What are the psychological levers that transform a simple object into a powerful communication tool? Six years of research, 10,700 respondents, unprecedented insights: through exclusive data, discover the concrete impact of promotional products on your customers (memorization, engagement and emotional impact) and on your employees (employer brand, loyalty and internal motivation). Don’t choose your promotional products at random: come and decipher what research reveals about their real impact.
