Faced with an increasingly stringent regulatory context (Carbon Border Adjustment Mechanism – CBAM, EU Regulation against Deforestation – EUDR, CSRD Directive on corporate sustainability communication), compliance is no longer a simple obligation, but rather the beginning of a commitment to a more sustainable future. In areas such as packaging and point-of-sale marketing, thinking about usage is now taking center stage. To improve environmental impact, it is essential to accompany it with financial gain, in order to generate support within large companies. This involves concrete actions, such as reducing production costs and stock obsolescence, thus enabling optimized management of the product assortment. By adopting this business model, brands and chains that make a responsible and innovative commitment benefit from a genuine competitive advantage.
