Point-of-sale (POS) advertising materials are essential to sales operations, but their ecological impact is not negligible: 100,000 tonnes of waste per year in France, 30% of which comes from overproduction (source: SHOP! France). To take concrete action, JDE...
From the creation of virtual Perfect Stores to in-store augmented reality, immerse yourself in an immersive, customizable and data-driven solution to boost the engagement of your teams and your customers.
Faced with an increasingly stringent regulatory context (Carbon Border Adjustment Mechanism – CBAM, EU Regulation against Deforestation – EUDR, CSRD Directive on corporate sustainability communication), compliance is no longer a simple obligation, but...
Today’s consumers demand greater transparency, commitment and responsibility from brands. Responsible purchasing has become a major challenge for organizations wishing to meet the expectations of new consumers, but also to be part of a long-term sustainable...
At a time when consumers are looking for unique, memorable experiences, experiential marketing at the point of sale is an essential lever. Not only does it create a bond with shoppers, but it also strengthens relationships with retailers and helps them stand out in a...
